Sốnglab: Overcoming Challenges to Create a Landmark
When a commercial building in the heart of Hue faced a tough competitive landscape, located right next to established shopping centers, GốcCreation turned this challenge into an opportunity to build a unique cultural and commercial destination.
GốcCreation's Comprehensive Solution
Solving a Difficult Equation: We didn't just solve a design problem; we crafted the project's name and brand identity from the ground up. The name Sốnglab is both contemporary and easy to understand, while evocatively suggesting a "laboratory" for life and culture. Its minimal yet powerful visual identity ensured high recognition and made a lasting impression just one month after its debut.
Solving a Difficult Equation: We didn't just solve a design problem; we crafted the project's name and brand identity from the ground up. The name Sốnglab is both contemporary and easy to understand, while evocatively suggesting a "laboratory" for life and culture. Its minimal yet powerful visual identity ensured high recognition and made a lasting impression just one month after its debut.
GốcCreation's Comprehensive Solution
A Striking Exterior Makeover: We transformed the initial rigid structure into a vibrant visual masterpiece. The design drew inspiration from the five-color Hue ngũ sắc cakes and the royal Pháp Lam enamel effect. Integrated with a state-of-the-art lighting system, the building became a new urban landmark and a source of immense local pride.
A Cultural Ecosystem with Soul: We designed the interior to function as a complete ecosystem, serving both locals and tourists. The space gracefully incorporates the beauty of exquisite local craftsmanship, including royal Pháp Lam enamel, the art of Thanh Tiên paper flowers, and the city’s traditional kites. This tribute to heritage earned strong support from local artisans and intellectuals.
A Striking Exterior Makeover: We transformed the initial rigid structure into a vibrant visual masterpiece. The design drew inspiration from the five-color Hue ngũ sắc cakes and the royal Pháp Lam enamel effect. Integrated with a state-of-the-art lighting system, the building became a new urban landmark and a source of immense local pride.
A Cultural Ecosystem with Soul: We designed the interior to function as a complete ecosystem, serving both locals and tourists. The space gracefully incorporates the beauty of exquisite local craftsmanship, including royal Pháp Lam enamel, the art of Thanh Tiên paper flowers, and the city’s traditional kites. This tribute to heritage earned strong support from local artisans and intellectuals.
The Results
The project became a media sensation even before its official opening, grabbing the attention of most national news outlets. During its trial operation, the digital art experience space welcomed thousands of visitors daily and received widespread support from all age groups.
Sốnglab proves that creative strategy can transform a seemingly disadvantaged property into a unique cultural and commercial destination, delivering exceptional and lasting value.
The project became a media sensation even before its official opening, grabbing the attention of most national news outlets. During its trial operation, the digital art experience space welcomed thousands of visitors daily and received widespread support from all age groups.
Sốnglab proves that creative strategy can transform a seemingly disadvantaged property into a unique cultural and commercial destination, delivering exceptional and lasting value.
