As a creative writer with academic background in Economics and Bussiness, Duong balances compelling copywriting with clear communication goals and coherent brand strategies. She operated as writer and translator for art collectives and cultural foundations in Hanoi, before devoting to practicing the craft of professional writing as copywriter for advertising agencies and in-house teams.

Working towards a career in creative industries, Duong takes on many roles: from freelance writer for Vietcetera - a recognized independent publication in Vietnam, to Bronze Award winner in National Script Writing Contest by CJ-CGV in 2018. She works closely with the Creative Director for strategically captivating textual materials, tailored to projects of various natures and themes.