1Bis Pham Ngoc Thach, District 1, Ho Chi Minh City
Located at the center of District 1, the mansion at 1Bis Pham Ngoc Thach was originally the residence of a royal family under Nguyen Dynasty. While considered one of the most remarkable modernist architectural works of Saigon, in many years, the building had been underdeveloped; both its cultural values and economic efficiency concealed.
In 2020, GocCreation was invited to consult a solution that effectively transformed the area from the 2nd floor of the building. We proposed to transform the 2nd to 5th floors into a work environment combined with art space operated by Toong.
The design layout focuses on connecting the spaces between floors, inviting the customers to “forget” about the elevator's absence; while revealing the signature style and materials of Saigon modernist architecture in the 60s and 70s, and optimizing the business area.
We worked closely with artist Tran Nu Yen Khe - a contemporary artist whose works have entered prestigious art auctions such as Christie's - in order to co-create a permanent installation connecting the ground floor to the 5th, enticing users to keep walking and explore the floor above them. Modernist architectural details, combined with modern materials, help bring a new life to the mansion.
Regular exhibitions and installations are interwoven into the common space, turning Toong Pham Ngoc Thach into a unique model of serviced office and creative hub dedicated to the intellectuals, entrepreneurs, and artists community in Saigon.
GocCreation :
Creative Direction, Interior Design, Art Curation, Project Management
D1 Architect :
Layout Design
