Resurrect a Southern Vietnamese modernist landmark

1Bis Pham Ngoc Thach, District 1, Ho Chi Minh City

Located at the center of District 1, the mansion at 1Bis Pham Ngoc Thach was originally the residence of a royal family under Nguyen Dynasty. While considered one of the most remarkable modernist architectural works of Saigon, in many years, the building had been underdeveloped; both its cultural values and economic efficiency concealed.

In 2020, GocCreation was invited to consult a solution that effectively transformed the area from the 2nd floor of the building. We proposed to transform the 2nd to 5th floors into a work environment combined with art space operated by Toong.

The design layout focuses on connecting the spaces between floors, inviting the customers to “forget” about the elevator's absence; while revealing the signature style and materials of Saigon modernist architecture in the 60s and 70s, and optimizing the business area.

We worked closely with artist Tran Nu Yen Khe - a contemporary artist whose works have entered prestigious art auctions such as Christie's - in order to co-create a permanent installation connecting the ground floor to the 5th, enticing users to keep walking and explore the floor above them. Modernist architectural details, combined with modern materials, help bring a new life to the mansion.

Regular exhibitions and installations are interwoven into the common space, turning Toong Pham Ngoc Thach into a unique model of serviced office and creative hub dedicated to the intellectuals, entrepreneurs, and artists community in Saigon.

GocCreation : Creative Direction, Interior Design, Art Curation, Project Management
D1 Architect : Layout Design

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